March 2006 - Chile

From January 26 through February 26, the agency Orange launched a spectacular brand activation for BCI (Credit Investment Bank) on different beaches in the V Region (Viña del Mar, Valparaíso and Reñaca). The activations were held on the beach by day and at bars and restaurants by night.

SIA Interactive was asked to design one of the brand experiences. With the goal of combining technology and entertainment, a screaming race was the game of choice. To play, participants have to scream the brand name (in this case, BCI) as loud as possible so their onscreen character advances towards the finish line. The game was implemented on itinerant PromoMan modules.

The solution was a big hit with the public, making it the most successful activation of the summer.

This is the first time that BCI has held a brand activation of this scope. On the beaches of, the Fifth Region, BCI clients were invited to enjoy an unforgettable brand  experience. During the day, clients were invited to visit our Mobile Play Center where they had access to spectacular beach toys free of charge, including surf boards, body boards, kiddy pools, pails and shovels. At night, we needed something special to draw their attention. And that was why we needed a games supplier with the experience and creativity to deliver a solution that would meet our needs. In this respect, SIA totally satisfied our expectations”.

Quincy
General Director
Orange