March 2006 - Argentina

The Telmex ATP Cup - Buenos Aires is one of the most important sports events in Argentina, bringing together national sports celebrities as well as famous international tennis players. Through its media agency Diálogo, Prosegur hired SIA Interactive to develop a technology proposal that would attract the public’s attention.

The insurance company put up a tent at the event, where visitors could play a Memory Test on wireless units. Thus the company’s main goal was achieved: to relate the company’s image with entertainment and technology.

During the week of the tournament, more than 6,200 people participated.

“We love the creativity and the effectiveness of the solutions proposed by SIA. Our goal was very specific and SIA rose to the occasion. We are very pleased and we thank them for the hard work”.

Cecilia Greppi
Director of BTL
Diálogo