February 2005.

As a result of the success of last year's campaign in which 170,000 participants registered to play, the online promo “Make a Date with Pantene 2005” is back this year and can be played from 20 February through the beginning of April.

The game is the same as last year: players must personalize the image of an onscreen model and then visit 4 different rooms (Hair Spa Pantene®, Beauty Salon, Clothing Store and Accessories Boutique) where she must buy products and services with a limited amount of virtual money. As the last step, she must get ready for 3 dates (breakfast with the in-laws, an open-air wedding with the family, and a night of dancing at the most fashionable discotheque) using the products she has purchased. Finally, players send their models to the Grand Jury.

A few variations were added to encourage last year's participants to play again this year. For example, products were modified and new items were added; new “dates” were chosen and a multiple-choice question was included in each stage; if players respond correctly, they receive extra money for shopping.

“Last year's campaign was so successful that we decided to do it again this year. Once again, we would like to thank SIA Mexico for the hard work, and we are sure that results will be as excellent as last year”.

Xavier Esparza
Marketing Department, Procter & Gamble Mexico.