February 2005.

From the last few days of December 2004 through the end of January 2005, SIA clients were able to take advantage of the promo CircuSia. This was based on an online game that was developed in order to entertain SIA clients across the world. The fact is that after another year of hard work, we wanted to thank all of those who always trust in us to make their marketing activities more entertaining and original.

The number of participants reflects the success of the promotion (some people played almost 100 times). The only advertising of the promo was done through e-mails sent to our list of contacts, with participants resending the game link to their contacts. This also shows the potential of this type of activity and proves why advertainment is the new catchword in advertising.

We would like to congratulate the winners of the promo. In the individual category, the winners took home an MP3 player with Pendrive, while in the company category the winner received the free customization of a SIA game to be used at a week-long event.

“Now I understand why kids get so addicted to certain games. It's a question of a game that is well developed and which offers an incentive that can attract thousands of people to play with your brand again and again.”

Federico Martinez
Director at MPP