January 2005 - Argentina

Bodegas Chandon, the first affiliate of Moët & Chandon outside of France, launched a promotional campaign for sparking beverage Chandon 187. The novel aspect of this new product is that the bottle has 187 cc. of the product, extending consumption to daily situations and breaking with the belief that you can only drink sparkling beverages on special occasions.

The campaign was originally planned for two weeks in the city of Buenos Aires . Thanks to its success, it was extended to two months and taken to the Atlantic coast of Argentina. To implement the game, 15 interactive kiosks were installed with the game Chandon 187. In the game, participants see their image on screen (a webcam is hidden in the kiosk) and to accumulate points, players must eliminate the generic bottles without touching the Chandon bottles. The game was well received by consumers, who participated actively and thoroughly enjoyed the promotion.

This solution utilizes SIA-Cameraction, a proprietary technology development that allows participants to interact with an on-screen graphic application, using their own bodies as the control mechanism. The campaign was based on creativity, innovation, quality and excellence, the key values of the international group LVMH, which owns Chandon and other luxury brands.

“During the first two weeks alone, more than 3,000 people participated. This is why the promotion – which was originally intended only for Buenos Aires and for just two weeks – was extended for two months down the shore as well. Consumers loved participating and at both the agency and at Bodegas Chandon, we are more than satisfied with the results”.

Macarena López Taipio
Accounts Director at Ehsbrann