With only a year to go before the Soccer World Cup - Germany 2006, Budweiser has already begun the warm-up. Since January, the beer brand has been carrying out a campaign at major points of sales, exhibitions and trade shows across the country. The promo, scheduled to last through June, is based on Virtual Penalty Kicks, a game personalized for the brand by SIA Interactive.

In this case, participants get on two spectacular platforms and don a Virtual Reality helmet with a sensor and another sensor on one foot. After a virtual tour of the stadium, which is covered with Budweiser advertisements, players have the chance to make 3 penalty kicks.

Participation depends on product consumption. Given the great number of people who are participating, there are long lines of people waiting to play at many supermarkets. Prizes include merchandising articles and Budweiser six-packs.

“People are really having fun, some people start screaming as if they were in the stadium. It's unbelievable how people wait in line to play. We are truly pleased with the job done by SIA Interactive”.

Diego Baimeluj
Budweiser Marketing Manager