November 2004 – Guatemala City.

During November, Expo Felabán was held at the convention center at the Camino Real de Guatemala Hotel. The most important banks from Latin America attend this trade show. Bancafé, the bank with the most significant growth in Guatemala for the past several years, was present for the event.

The booth had many visitors, in part thanks to the installation of the Virtual Penalty Game, which was personalized for the Bancafé brand. To play, participants get on a platform and don a Virtual Reality helmet with a tracker on the head as well as another sensor on their foot. After a virtual tour of the stadium, which is embellished with brand advertising, participants get a chance to make 3 penalty shots. More than 600 people participated in the two days of the exposition.

“This is the first time that this kind of technology has been used in an event like this one in Guatemala . The excitement of the public was evident from the way people flocked to the booth and in the reaction of organizers, visitors and other expositors, who deemed that ours was the best booth at the expo”.

Olga Gonzalez
Marketing Director, Bancafé

"We are really excited about opening SIA Guatemala. This market is not familiar with the marketing and promotional solutions that SIA has offered for the past 15 years in different countries around the globe. We are convinced that local companies will rapidly understand the value of these solutions and that business will soon be booming”.

Nancy Gil
Commercial Director, SIA Guatemala