November 2004.

Twice each year, Samsung holds the Digital Experience Road Show in order to reach out to users and offer them information about the brand's latest products. This is the third consecutive time that SIA Mexico has been selected to offer an integral solution that includes the booth design and construction and the development and implementation of diverse interactive solutions that present the products in a way that reflects their modern, innovative style.

The solutions implemented included a digital catalogue that booth visitors could navigate by using the proprietary development SIA-Cameraction (allowing users to interact with graphic applications generated by the computer by moving their body), a multiplayer question and answer trivia game and an Internet navigator limited to Samsung websites.

The booth had many visitors at all of the spots where it was set up. Visitors participated in the solutions and were able to get to know the company's latest products.

“The solutions developed by SIA really attracted the public, and this could be seen at every spot where the stand was set up, since it was constantly surrounded by a wide range of visitors”.

Heidi Padilla
Samsung Electronics Mexico