With an extensive campaign that includes TV, radio, press and billboards, Procter & Gamble Mexico launched the promotion “Make a Date with Pantene®” on 5 July. The promotion will last through mid-August.

After signing up on the Pantene® website, http://www.pantene.com.mx, participants can play the game designed by SIA Mexico. The game has 3 different parts.

First, players personalize the image of an onscreen model, choosing from a series of options on hair color, eye color, skin color and hair type and length.
The character then visits 4 different rooms (Hair Spa Pantene®, Beauty Salon, Clothing Store and Accessory Boutique), where she can purchase products and services with a set quantity of virtual money (5,000 pesos) to obtain her wardrobe.
In the final part of the game, the character has three dates (breakfast with in-laws, an open air wedding with the family, and a dance at a popular disco) and she must dress accordingly with the items obtained in the shops.
Once finished, the player sends in their models.

When the promotion ends, a panel will choose the 5 top models. The winners will take home 30,000 pesos each and a change in their image.

"In the name of Procter & Gamble and Pantene® Mexico, I would like to congratulate SIA Mexico for their excellent work. We are really making history in marketing. Thanks to all for the dedication in creating and developing this promotion."

Xavier Esparza
Marketing Department
Procter & Gamble