July 2004 – Porto, Portugal.

SIA Sistemas has a new partner: I4B Interactive Marketing. Thanks to this agreement, the firm has become a SIA VAR for distributing its solutions in Portugal. For its launch, the Euro Virtual Penalty 2004 was developed for international beer brand Carlsberg.

As one of the principal sponsors of Euro 2004, Carlsberg was seeking an innovative, high-impact solution as its principal promotional element during the cup. After a call for international bids, Carlsberg chose the solution proposed by I4B Interactive Marketing and SIA Sistemas. This promotion took place before and during Euro 2004 in stadiums, amusement parks, supermarkets and pubs, offering an unforgettable experience for Carlsberg consumers.

During the game, participants get on a platform and don a virtual reality helmet with a sensor and an additional foot sensor. After a virtual tour around the stadium, the participants have a chance to kick three penalty shots to become the winner in the Carlsberg Euro 2004.

“SIA Sistemas has global experience in interactive marketing, Advergaming, virtual reality and 3D technology. They are the ideal partner for meeting the demands of our clients, with a significant quantity of high-quality proposals. Thanks to this alliance, both companies are now able to offer integral solutions based on solid technology, creativity, global experience, knowledge of the local market and services of the highest quality”.

Martim Pessanha
CEO at I4B Interactive Marketing

“The alliance with I4B allows us to continue expanding SIA Sistemas in Europe, hand in hand with an agency that boasts creativity and experience in implementing marketing solutions”.

Adrian Simonovich
CEO at SIA Sistemas

“Euro 2004 – Virtual Penalty is an innovative solution with a high impact at sales points. This game has allowed thousands of Carlsberg consumers to participate in Portugal Euro 2004”.

Pedro Moreira
Project Director at Carlsberg Portugal