The International Automobile Hall is among the five most famous centers worldwide. This year, there was a record audience: nearly one million visitors came to see the cars on display.

Toyota, a sponsor of Valencia F.C. and the Spanish Soccer Team, set up an impressive stand with soccer as its principal theme.

SIA Spain set up two different dance games and two podiums with Virtual Penalty Games at the Toyota stand.

The dance games are based on the well-known platforms that have become quite popular among adolescents. In this game, participants accompany their dancing with a 3-D soccer game on screen. By stepping in all the right places, players try to score a goal.

In the Virtual Penalty Game, participants don a virtual reality helmet and sensor and are immersed in a soccer stadium. The goal of the game is to beat the goalie and score a penalty shot.

The games were two of the principal attractions at the show, and there were long lines of visitors waiting to play.

"From the very first moment, we supposed that SIA Spain had the technological capacity, creativity, and capable personnel we were seeking, since we had seen some of their work at other events. The results of this show confirmed our prediction".

Nacho Garcia Gonzalez
Creative Director
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