NIKE is internationally recognized as a firm that sets itself apart from its competitors. To do so, the firm is constantly researching and developing cutting-edge technology in order to incorporate it into its products; later, these often become the industry standards.

As a result, NIKE called upon SIA Mexico to develop a product that could meet both requirements: setting the brand apart and using technology.

SIA responded with the NIKE Tech Center, multi-monitor modules that have been up and running at five branches at the chain Martí since November 2003.

The modules incorporate state-of-the-art technology. Each has a central structure with four arms that hold flat touch-screen monitors that function simultaneously.

Store visitors can interact with all four monitors at the same time to find out more about the history of NIKE and to get a glimpse at hundreds of products with their description, technological overview, and 360º photos.

"First we had the idea. Then we began to search for someone who could make this idea a reality in terms of both the development and the construction of the modules. At our very first meeting with SIA Mexico, we knew we had found what we were looking for".

Jan Hesselman
National Sales Director
NIKE Mexico.