January 2004 - Madrid, Spain.
The party continues for those who drink Brugal, the authentic
Dominican rum. The Brugal Jet Ski promo, originally scheduled
to take place for 3 months, has now spent over a year traveling
to bars and discos across Spain. In September 2003, an additional
game was added to increase the fun. The game, Brugal Canoes,
is a 3-D adventure that reflects the Caribbean flavor of the
brand. Participation depends on consuming the product. The
Brugal Canoes promo is scheduled to continue through June
of this year.
For this game, three canoe replicas were constructed in fiberglass.
Like the jet ski, the canoes have a CPU installed within them
and a 15" flat screen. Participants control the canoe with
two oars equipped with a sensor and buttons. To make the canoes
more eye-catching, they were painted with bright colors and
decorated with colored lights. In order to ensure easy transportation,
the canoes were constructed in two parts, which are joined
when the canoe is installed. The calendar of the Brugal parties
is available on the Ron
Brugal website for Spain.
"The concept of the Brugal Canoes game is similar to that
of the Jet Ski. In fact, we see this as a continuation of
the jet ski. In both games, people get excited, and they are
played in the same way".
Carmen Giné Domínguez
Liquor Product Manager, Diego Zamora S.A.
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