September 2003 - Mexico City,
Mexico.
From mid-June through 10 September, the Halls Creamy promotion
took place. This promotion accompanied the launch of this
new Halls' products, which comes in orange and strawberry
flavors.
The promotion took place for 3 months at sales points in the
cities of Guadalajara, Monterrey, Tijuana, Puebla, Toluca,
Acapulco and Mexico City. For the promotion, four portable
PromoMan modules were utilized to create a 3-D
Screaming Race for two competitors.
In this game, the classic Halls penguins race on skates at
an ice rink. Participants used a microphone to scream the
name of the brand; penguins moved towards the finish line
according to the intensity of the screams. Whoever screamed
the loudest won the race.
Participation depended on product consumption, and winners
received Halls products and merchandise.
"The Screaming Race and the portable PromoMan modules are
attractive and ingenious. People tired out when screaming
the name of the brand, and what more could a brand manager
ask for? I speak for both our agency and our client when I
thank SIA Mexico for their hard work and for the success of
the promotion".
Enrique Moreno
Account Executive for Halls.
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