February 2003 - Mexico City, Mexico.

The promotion was based on a 3-D game starring the friendly Nestlé Trix cartoon character. Players had to travel along a bicycle path while collecting the brand's products.

One of the most attractive characteristics of the game was that participants played the game by pedaling and steering a real bicycle.
SIA México installed 22 bicycles, one in each branch, to execute the game.

The participation depended on product purchase, and Nestlé promotional prizes were awarded, as were several home appliances such as microwaves, TVs and DVD players.

"Our consumers really enjoyed playing this game. It is entertaining and attractive, and it operates with ourTrix cartoon character and makes use of realism and fantasy, a combination that people really enjoyed".

Patrick Brenn
Nestlé Key Account Manager for
Carrefour Hypermarkets