April 2003 - Guadalajara, Mexico.

SIA Mexico presented its interactive solutions for sales points at the XX Annual Retailers Convention & Trade Show ANTAD 2003, which took place at Expo Guadalajara from 14-17 March.

The stand included diverse interactive and Virtual Reality games. SIA also presented a new technology that allows users to interact with virtual surroundings. The technology is based on a video camera and the recognition of images and movements.
Visitors had the opportunity to experience first-hand the technology that SIA Mexico clients take advantage of for Sales Points, Events, and Expositions.

Without a doubt, the most popular item was PromoMan, a sort of 21st-century man-computer-sandwich. PromoMan circulated through the expo hall, allowing visitors to play a 3-D version of PacMan and compete for the highest score. PromoMan also served to lead the public to the SIA stand.

"We would like to thank all of the product, marketing, publicity, and promotion executives who visited our stand. We would also like to congratulate competition winners José Antonio Del Razo Torres from Coca Cola and Cesar Fernández de la Reguera from Philip Morris. Both winners received a wireless mouse."

Fabio Roytman
General Manager, SIA Mexico