CIT 2003 included the participation of the industry's 50 most important companies and more than 2,300 visitors. The conference included the latest news regarding the use of credit cards for payment, loyalty programs, and intelligent cards. The latter was a subject that sparked much interest, since its functions are facilitating daily activities like the use of public transportation.

Mastercard´s goal was to offer an attraction to its stand visitors, in an environment in which technology is becoming increasingly important.To do so, via the Sentido Común advertising agency, it asked SIA España to develop and install two interactive games.

At Virtual Penalty Kicks, participants used a Virtual Realty helmet to take a tour around a football stadium. Once in, they had to wait for the referee to call a virtual penalty kick, and then shoot. In the other game, Guess how the game ends, an unfinished soccer game was shown. Participants had to guess how it ended from a three-option menu. Whoever guessed correctly was a winner. Both games were customized for Mastercard (advertising, electronic signs, etc.) and viewer participation (approximately 750 people) surpassed all expectations.

"We appreciate the job done by SIA España, as well as its dedication to our stand throughout the expo. But the most important thing is that the client was really pleased with the results and with the impact it had on stand visitors. This was clear by the amount of people that came to play."

Francisco Ortiz
Advisor to Sentido Común