Carrefour is currently changing its exhibition areas for skin care, make-up and personal health care products. In order to draw consumer attention, it has called upon suppliers to offer promotions at its branches.

Colgate Palmolive took advantage of the opportunity to introduce Colgate Total's new formula. A Virtual Reality game developed by SIA Interactive was chosen as the medium. Before starting the game, a 3-D cartoon showed the main characteristics of the new product.

The goal of the game was to protect teeth and remove five little bugs that represented the diseases that the toothpaste helps to prevent. To do so, the participant had to shoot the bugs, using a Colgate Total packaging replica with an incorporated sensor device.

"Virtual Reality has been proven to be an excellent tool for promotions. It produces a high impact, attracts people and offers great brand awareness. Therefore, we use Virtual Reality whenever possible. SIA Interactive is, in our opinion, a partner that offers efficient solutions and ideas to heighten the experience of participants".

Gonzalo Bustamante
General Director
Bustamante Publicidad