November 2002 - Mexico City,
Mexico.
Nestlé and it products were exhibited at the Carrefour
anniversary celebration. In order to offer a solution for
both companies, SIA México developed an interactive
game called "Carrefour Super 3-D".
In this entertaining game, participants became virtual consumers,
who went into the supermarket and went up and down the aisles
looking for Nestlé products that were included in the
promotion. Once the player found the products, he/she had
to put them in a cart and take them to the cashier where the
amount of points and consequent prize were determined. The
game had a time limit, thus testing the skills of participants.
SIA México installed an interactive kiosk with a joystick
in all 22 branches that the chain has in Mexico. Participation
depended on a minimum purchase of Nestlé products.
"This game is a perfect solution for sales points, since it offers complete integration between the company's products and the vendor's inventory".
Patrick Brenn
Nestlé Key Account Manager for
Carrefour Hypermarkets
|
Contact Us
| 
Español
;)
;)