Nissan Mexicana wanted to introduce a spectacular car at a spectacular automobile show.
It was the Nissan 350Z, that has a 287 HP 3.5 engine, 6-speed manual gears, and an excellent level of comfort.

To represent such an important car,SIA México, a leader in interactive marketing activity performance, was asked to develop an interactive catalogue with the vehicle's characteristics.

The result was an attractive digital brochure containing lots of information and a 3-D model that allowed stand visitors to test the car, spin it, change colors and open the hood, trunk and doors to check out the interior.
Moreover, pricing information, technical specifications and color range were included. As an interaction medium, 6 multimedia kiosks with touch-screen monitors were installed.

With the purpose of attracting and entertaining participants, SIA México also installed a 6-car simulator race that, according to viewers' opinions, successfully fulfilled its goal.

"At Nissan Mexicana we are wrapping up an excellent year, with a significant increase in sales as well as in our market share. On this occasion, we wanted something to inform and entertain stand visitors. We are very pleased with the job done by SIA México, which helped us to fulfill our goals".

Rodrigo Centeno
Marketing Manager
Nissan Mexicana