Ron Brugal, the authentic Dominican rum, is constantly sponsoring promotional events and dancing, photo and song competitions. Nowadays, the brand invites consumers to participate at parties taking place at pubs and discos in Galicia.
To do so, it asked SIA España, a leader in interactive marketing activities, to develop a jet ski race set in a tridimensional Caribbean scene specially designed for this purpose.

At this itinerant promotion, two real-size jet ski models were used, which allowed players to take control of the game as if they were on water.
This attraction made the game difficult to resist among party participants.

The easy installation allowed the jet skis to be carried and installed at three or four different pubs or disco every weekend.

"To carry out this promotion, we needed to transmit a Caribbean feeling related to Ron Brugal. Suffice to say that SIA España has truly interpreted our needs regarding the game's development in addition to a real jet ski construction."

Carmen Giné Domínguez
Product Manager Licores