From 12-22 December, the 2002 World Auto Expo took place at the Las Americas Exposition and Convention Center. This is the most important Latin American exposition of cars, and one of the top five car expos worldwide. SIA México was hired by Nissan Mexic

Ron Brugal is carrying out a widespread promotional campaign at pubs and discos in Galicia, Spain. According to its brand concept, SIA España developed a 3-D jet ski race placed in a Caribbean setting.