SIA-Cameraction - SIA Interactive

SIA-Cameraction is a technology that allows one or more people to interact with a computer graphic application through movements captured on a video camera.

See Alcorta Style Cameraction video

This state-of-the-art technology allows people to play 2-D, 3-D and Virtual Reality games and use their own body as the interaction device. Instead of grabbing a joystick, button or gun, a video camera captures the participant's movements, allowing the player to hit the ball, select options from a menu or move an onscreen character.

SIA-Cameraction is based on advanced algorithms that recognize images and are capable of making predictions. Thus participants can interact with their surroundings in real time, using their own body as the means of interactions.

This new development of SIA Interactive is aimed at offering a solution to the international promotional market. This market wants more and more games, but it also demands increasingly original proposals and a final product of the finest quality.

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- ENG_SIA_Cameraction.pdf

SIA-Cameraction Examples

CAMERACTION Experience

	Claro – Interactive Bar and Interactive Floor May 2008 - Buenos Aires, Argentina At the launch event for the cell phone company Claro in Argentina, SIA developed an interactive bar with state-of-the-art technology. When items were placed on the bar, Claro logos appeared in the spot where contact was made.
	Subaru - Interactive Floor July 2007 - Argentina The carmaker Subaru attended the 2007 International Car Show at the Rural Expo and SIA Interactive developed new special effects for the booth’s interactive floor.
	Paseo Alcorta - Interactive Advertising September 2005 - Buenos Aires, Argentina SIA Interactive presents a system that projects dynamic contents on any surface, creating an experience in which people interact with a commercial, a game or a catalogue by using their own body as the mechanism for interaction.

SIA CAMERACTION & MULTIPLAYER GAMES

	Brisa – Cameraction 15 people June 2008 – Lisbon, Portugal At the request of the agency Brandiacentral, SIA Interactive developed a game for the agency’s client Brisa. The game involved movement detection for 15 people who simultaneously “drove” a car down the highway.
	Coca Cola - Cheering for Costa Rica June 2006 - Costa Rica As part of the 2006 World Cup in Germany, Coca Cola organized a virtual championship at the two most important malls in Costa Rica. SIA Interactive and Tactik were in charge of developing, installing and supervising the tournament.
	Coca Cola - SIA Cameraction, Rural Expo 2005 August 2005 - Buenos Aires, Argentina As part of an integral proposal made by the agency Visual Argentina, SIA Interactive developed 5 games that utilize SIA-Cameraction technology for the Coca-Cola booth at the Rural Expo 2005.
	Profuturo - "Dreams" June 2005 - Mexico Profuturo GNP, a retirement management fund, participated in Expo Management 2005, a major business event held in Mexico City. SIA Interactive implemented the game “Dreams” with SIA Cameraction technology.
	Madrid Municipal Government - Multi Games January 2005 - Madrid, España At the request of the agency Universo Latino Music, SIA España set up a virtual, interactive recreation area in a large tent on the Plaza Colón.
	Coca Cola - Swimming Race with Bears July 2004 - Buenos Aires, Argentina SIA Sistemas has developed a swimming race with bears for the Coca Cola booth at the Rural Expo 2004.

SIA CAMERACTION & SINGLE PLAYER GAMES

	LAN – Cameraction "Park the Plane" Simulator December 2007 – Buenos Aires, Argentina SIA Interactive was asked by agency Estudio 6 to develope at Expo FIT, the tourism trade show held at La Rural Expo in Buenos Aires, a Cameraction “Park the Plane” Simulator for LAN airlines.
	McDonald´s - Rural Expo 2005 August 2005 - Buenos Aires, Argentina Nearly 13,000 people participated in the games Put Together Your McCombo and Tractor Race. The solutions were developed by SIA Interactive at the request of agency Smash BTL, for the booth of its client McDonald's at the Rural Expo 2005.
	Danette - Games at Expo El Gourmet 2005 July 2005 - Buenos Aires, Argentina Taking advantage of its sponsorship at Expo El Gourmet 2005, Danette hired SIA Interactive (through promo agency Ideapolis) to develop two personalized games for the brand.
	Chandon 187 - Cameraction January 2005- Buenos Aires, Argentina At the request of the Ehsbrann agency, SIA Interactive developed the game Chandon 187, in which participants must trap bottles of the product by using the proprietary technology SIA-Cameraction.
	Ballantine’s - “No Ties” Parties October 2004 - Spain On 24 September Ballantine's began a six month promo that will involve a total of 3,000 No Ties Parties across Spain. At the request of the Grupo K, SIA Spain developed a multi-trivia game and an additional game that utilizes the new SIA-Cameraction technology.
	Unicef - A Sun for Children 2004 August 2004 - Buenos Aires, Argentina On Saturday 7 August, Channel 13 again aired the funds drive program Un Sol para los Chicos (A Sun for Children, UNICEF). Once again, SIA Sistemas was part of the fun, implementing various interactive games.